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For Psychotherapists 


"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."

- Sun Tzu


At Symmetry of Self Counseling Center, we believe that education can give us agency over our lives and empower us to make better choices for our future. We believe that information and knowledge are a waste if they aren't shared with those that could use it to actualize a happier, more successful personal and professional life. We feel that empowered people become tomorrow's leaders in the field, and encourage that by providing access to over a decade of experience, knowledge, and skills.

Many clinicians struggle to start their own practice because they don't have the tools to manage their time, get overwhelmed with where to start or let fear stop them from taking the risk. Often, clinicians may feel like they have the pieces of the puzzle but they don't know how they all fit together.  Symmetry of Self can help you assemble and align those pieces and show you the steps needed to realize your vision and create a thriving and prosperous business.

With years of proficiency in the field building and organizing private practices and gaining certification as a business coach, Heather McPaul is sharing her expertise by offering a combination of coaching and consultation services to aspiring private practice entrepreneurs.  Her unique style of coaching draws from research, personal experience, military experience, the ancient wisdom of Sun Tzu, and the Atomic Habits of James Clear, all of which can be applied to the systematic building of small businesses, even in the field of psychotherapy. 

Some of the areas our coaching services may cover are:​

  • Addressing fears and limiting beliefs

  • Planning and researching for success

  • Choosing a strategic location and understanding your competition

  • Creating a practice structure

  • Time management and increasing accountability and productivity

  • Organizing your space for ease of use and practicality

  • Niching and finding your "tribe"

  • Mission statements and website copy writing

  • Documentation, contracts, and electronic health record systems

  • Policies and procedures for clinical and administrative operations

  • Understanding HIPAA compliance and risk management

  • Standard Operating Procedures (SOP) Manual Writing

  • Contracting and credentialing tips

  • Establishing promotional strategies and goals

  • Creative and non-traditional forms of gaining business alliances and referral sources

  • Start-up resources

  • And so much more!

Compass & Map

Laying Plans

An 8-week guide to planning and setting up your business. 

Covers the essential who, what, when, where, why, how, with and which questions related to getting your practice up, running and working well.

Tactical Maneuvering

 1-hour consultation sessions to improve an already established business.

Covers areas of vulnerability and places to  strenthten to improve business efficiency and profitability.

"You do not rise to the level of your goals. You fall to the level of your systems."

- James Clear

Sign up now and get our practice start-up cheat sheets to help you get started, get organized, and get profitable!


Happy Man

Prior to meeting with Heather for business coaching, I didn't even know how to start my business.  When we met she took great care in listening to my needs and wants for a business and took me through the step by step process.  After just one meeting, I felt more grounded in how to start.  Heather is just amazing.

Confident Woman

Having Heather in my corner as I launched my practice gave me more confidence, a trusted person to bounce ideas off of, and someone to hold me accountable toward my goals. I can't thank her enough for her support!

Woman with Gray Hair

Her work as a coach was instrumental in helping my business take off. I highly recommend reaching out to Heather.

Happy Smile

There were many things I was concerned or uncertain about in planning to open my business. Heather held a space for me to explore these concerns and provided me with resources to educate myself. The experience was personalized to help me achieve my goals. Going through the business coaching process has made me feel empowered as a business owner and better prepared than I would have been if I had not engaged in coaching. Business coaching with Heather was money well spent and I am grateful for Heather's help in launching my business.

Get Ready

Are you launching a small business and have enlisted the help of a business or entrepreneur coach?  This journal is the perfect complement to your coaching sessions! Get help prioritizing your goals, managing your time, and exploring your mental and emotional blocks! The Coaching Sidekick can bring clarity into your process and help you problem-solve your way to creating the business of your dreams!

Get organized, get strategic, and get up and running

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